The concept of video marketing is not new. Since decades ago, it continues to exist in the form of TV commercials. Video advertising on mainstream mediums is an effective way to convince masses about the products and services. But, it is a highly costly affair for most of the businesses.
The paradigm shift in video advertising due to the availability of digital and social media has changed the scope of marketing almost entirely. This new form of video advertising is more cost-effective and more capable since digital content is accessible in any part of the world.
That said, it is worth talking about the top reasons why your business crucially needs video advertising in a digital age.
Video is dominating social media
According to 89% of the businesses, video marketing is an integral part of their content marketing strategies. It has been possible only with the help of social media, which serves as a platform that allows simultaneous use of both video and other types of content for marketing purposes.
The most well-known social media platforms used for video advertising are Facebook and Instagram. Both these social platforms allow their users to share videos and other forms of content, making it convenient for businesses to use content sharing to their marketing advantage. Users can create and share content and track their performance on social media.
Videos convert better
About 60% of marketers believe video is the best form of content from the perspective of its ability to convert. It is a general observation that social media users are more inclined to watching a video rather than reading a lengthy text. And hence, they are more likely to respond to a call-to-action after watching a video.
This potential of video advertising is one of the many reasons that marketers and businesses are prioritizing video content creation for marketing purposes.
It is worth mentioning here that creating video content may be a more challenging task as compared to creating content of other forms. A video created for advertising should also be highly informative as well as engaging to ensure a better conversion rate. There are video advertising services that assist with business promotion through videos. Their services include everything from video content creation to video editing and video promotion over different platforms.
More content can be displayed in a short time
One major problem with the text content is that it tends to become difficult to read or analyze when it contains complex information about any topic. Videos, on the other hand, make complex information easily understandable. Businesses find this property of videos more beneficial when they need to show statistics to their viewers.
Easily manageable analytics
All video-sharing platforms and social media sites offer their users the option to track video performance through insightful analytics. These analytics are of great assistance for the businesses that heavily depend on their digital presence to achieve their business goals.
Summing up all
Video advertising has always been of great importance for businesses. The digital media has introduced great tools that ease video advertising more than ever. However, easy access to digital media means fierce competition between businesses, which makes it crucial for them to remain strictly professional while creating video content. And that's where acquiring video editing service may become a necessity.
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